Location based japes

A little while back, we pitched an idea very similar to this to a client. It was admittedly a little less advanced, but the general premise was the same - use location based services to create an engaging customer promotion to an early adopter audience.

Ours had more of a Geocaching focus, with 'virtual' prizes dotted around a secret location which was to be revealed using Twitter at a given point in time.

Already in the UK, smartphones account for 23% of handsets, a figure way ahead of the USA; the question is, when will marketers see this as a critical mass that warrants significant investment in the technology?

As ever with these technological developments, someone will make the first, significant move.

From a sponsorship perspective, there's unlimited potential thanks to the prevelance of on-the-ground activation opportunities. Just think about the fun you could have with this across a long day at the cricket, or a long-weekend at a festival; for once, it doesn't need to be about brand visibility being a physical necessity, it'll be enough to be there virtually