A big row erupted yesterday in our office.
It didn't start as a row, but as a rant; it only really turned into a row when I chipped in with a counter-viewpoint.
The issue? How simple it must be to work in a media agency.
The alleged evidence:
- huge budgets
- reliance upon the creativity of media owners
- freedom of choice (only limited by budget)
You can't argue with these really, but my point was that on the flip side, you can easily level similar criticisms at the PR world:
- ideas over insight
- "dubious" evaluation metrics
- minimal accountability
The truth of the matter is that (having worked on most sides of the fence, as I said in the previous post), I still wrestle daily with which industry offers the right balance of opportunity and reward?
What I do know is that, as with many industries, you can do things the lazy way (and settle for being average), or you can go that extra mile and make a genuine contribution.
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Random musings from the world of brands, branded entertainment, sponsorship and life as a dad of two girls.
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