Thursday, 22 July 2010

Augmental Reality Ibiza

We're working with the guys responsible for this at the moment, which all kind of leads on from my earlier post about 'Location Based Japes".

Backed by Sasha, it lets clubbers check in around the island, which in turn creates a heat map of exactly where it's all kicking off - as opposed to where the clubs say it will be kicking off.

As this image shows, you can also choose an augmented reality version, within which you can drill right down to individual bar level.

The clever thing about the app is that it creates that wider social content through Facebook connect and the like, so all your friends know where you are and how much you're caning it!

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