A couple of days ago I was playing on my shiny new iPad and whilst perusing the shelves of the book store, I came across this book by Al and Laura Ries.
I should say at this stage that I have not (yet) read this cover to cover, but that what I have read genuinely baffles me?
Having worked in media agencies, ad' agencies and now, within an agency which has PR as a large part of its offering, I think their argument is ludicrously simplistic and outdated.
In essence, they argue that advertising agencies focus more on creating 'art' than effective communications and that this can only be expected to maintain brands; on the flip side, they argue that in a world of "marketing savvy" consumers, PR alone has the ability to build brands.
It would be wrong to say much more at this stage, having not progressed further than Chapter1, but suffice to say, I'm already questioning the wisdom of spending my hard earned cash on this naive twaddle.
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