First came this from Fallon in the US
Then this fascinating report about the twitter mad men phenomenon.What's interesting is that with the sci-fi channel series, the tweets were broadcaster sanctioned and generated, whereas the mad men community was a fan creation.
To the best of my knowledge this hasn't taken off around any more mainstream productions in the uk - however the BBC did get into a heated "responsible journalism" debate around the use of twitter around the mumbai terrorist attacks a few weeks ago.
That in itself is interesting. If the creation of fan fiction on twitter is driven by love for the content, what motivates twitter's use in news journalism? Is it that web 2.0 desire to deliver the "fresh and the new and previously unknown" that I mentioned in my "fear of blogging" post? Or is it simply the knowledge that the technology itself offers the opportunity for an instantanious dialogue on the move?
All I know from observing my wife's behaviour whilst watching X-Factor is that TV still has the ability to generate enormous shared moments, moments that will cause otherwise sensible 34 year old women to phone each other and debate the relative merits of Alexandra's performance vs. Eoghan's. She's doesn't tweet, but it's not a stretch of the imagination to see why she might and therefore to see how powerful this technology could be for broadcasters and production companies.
What I'll be interested to see is which TV "event" manages to break twitter into the more mainstream? I'd lay money on the BBC being behind whatever it is. Having watched the final episode of "Spooks" last night, I think I could even take a guess at which show it might be best suited for.
Sir Harry - do you tweet?
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