I'm working on a brief at the moment which is all about "humanising technology" and for me, this says it all. I stumbled across this site in a post on Jonnymalbon.com - which is tracking the progress of said sailor in the Vendee Globe.
I love the idea of a family tracking a loved one as he navigates around the world, but I really love the idea of them being able to send something as personal as a mix-tape.
What a simple idea, executed in a really simple way.
This was my first attempt - as the title suggests this morning is particularly fuzzy after our client Christmas party at Century.
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