This story never really got picked up to any great extent, but I think it's the clearest illustration yet that from a production point of view, the year ahead promises to be a bit grim if you're reliant upon the terrestrial broadcasters for the lions share of your commissions.However, what I think is more interesting about this industry turmoil is what it means for brands and the creation of branded content.
Only last month I was sitting with a colleague trying to manage expectations about the lead times and scheduling issues surrounding the creation of TV content, but you have to ask whether such traditional rules still apply?
With commissiong editors having budgets frozen and ITV issuing a mandate that demands in-house production, the brand funded route seems suddenly far more attractive.
From a scheduling perspective, with less original productions it should be easier for brands to break free of the poorly performing dayparts. Linked to this, from a production perspective we should be able to see quicker turnarounds as slots become available on a more short term basis.
My old colleagues at drum have announced one of the highest profile projects to come out of ITV1 recently, with the prime time return of the Krypton Factor (SAGE computers licensed the ITV owned format) and we've just completed a series for Coke Zero with Wayne Rooney on Sky1 (important to note that Sky are in a great place and will surely become the indies best freinds this year?).
The shape and scale of things to come? Let's wait and see, but let's also hope that we don't see a plague of shitty, poorly thought out content making it's way into our homes, because that won't help anyone in the long-run.
With commissiong editors having budgets frozen and ITV issuing a mandate that demands in-house production, the brand funded route seems suddenly far more attractive.
From a scheduling perspective, with less original productions it should be easier for brands to break free of the poorly performing dayparts. Linked to this, from a production perspective we should be able to see quicker turnarounds as slots become available on a more short term basis.
My old colleagues at drum have announced one of the highest profile projects to come out of ITV1 recently, with the prime time return of the Krypton Factor (SAGE computers licensed the ITV owned format) and we've just completed a series for Coke Zero with Wayne Rooney on Sky1 (important to note that Sky are in a great place and will surely become the indies best freinds this year?).
The shape and scale of things to come? Let's wait and see, but let's also hope that we don't see a plague of shitty, poorly thought out content making it's way into our homes, because that won't help anyone in the long-run.
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