Already, what strikes me is the lack of agencies and brands represented here at midem? Yes, I know it's expensive, and yes I know that there's a recession, but surely music in all it's guises is worth dedicating some time and effort to?
As far as I can see, the only major agencies present are ourselves, bbh in the form of leap music, and our friends at euro rscg klp; from a brand perspective it seems to be just Bacardi (and they're primarily here to educate, not to be educated).
When you see the number of new products, new platforms and new formats on show here you realize the size of the opportunity that exists in the music space. It's just a shame most will never get the opportunity to have the right brand conversations.
(note: iblogger doesn't let me add links, which is annoying, will do when back on pc).
(note: ok, there are a few more: Frukt, Nokia and Carlsberg)
Random musings from the world of brands, branded entertainment, sponsorship and life as a dad of two girls.
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