A friend at MAMA Group (Mean Fiddler, The Fly, The Great Escape, etc etc) told me last night about an enormous deal they've just done with HMV.Check the article in The Times here.
This is an enormously brave move for both parties in my opinion. For MAMA, it's a partnership with a heritage bricks and mortar retailer (a little unfair, but their digital offering is still in it's infancy) and for HMV it's a step into both the venue and promoter business.
It's also interesting to look at how this changes the "360 degree" landscape - you've got live Nation offering the services of a ticketing agent, label and promoter, then you've got HMV/MAMA directly linking live with retail.
Expect to see some really interesting at event retail activity from here on in, as well as clever cross-promotion of digital releases with live events.
last.fm already have a great service on their iPhone app where you can see lives dates for anything that you're streaming - if you imagine this combined with a ticketing click through, it's easy to see the possibilities.
We're in the last throws of a big deal with MAMA at the moment, so it's going to directly impact us, but as far as I can see, the implications are nothing but positive for all?
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