When ChatRoulette star Merton came to town

The production of this little film (and its soon to be released additional content) has been keeping myself and my team busy for the past few months.

This gives you a great taste of how many smiles Merton managed to create on the day itself.

All credit to the guys at T-Mobile for making this happen.

Midem / Olympics 2012

The nice people at Midem invited me to contribute to their newly launched blog.



The cross-over of the Olympics and the music industry is something we've been thinking a lot about recently, so it seemed as good a time as ever to jot some thoughts down.

Murray in a hurry

We made this for RBS with the ever superb Pulse Films. We had 18 minutes with Mr Murray.

A 2 min talk on what you do

We had an M&C Saatchi Central Strategy Unit away day yesterday. Lots of chin scratching and beard stroking.

I was asked to do 2-3mins on what we do in Sport & Entertainment.

In a truly 'Brutally Simplistic' fashion I opted for this:

It didn't contain the words 'Sponsorship', 'Content' or 'PR' - which is why I like it.

Location based marketing 1.0

If you wanted a Brazilian, you'd want to be sure that this fella was facing the right way?



Posted using BlogPress from my iPad

Location:Bracknell,United Kingdom

Augmental Reality Ibiza

We're working with the guys responsible for this at the moment, which all kind of leads on from my earlier post about 'Location Based Japes".

Backed by Sasha, it lets clubbers check in around the island, which in turn creates a heat map of exactly where it's all kicking off - as opposed to where the clubs say it will be kicking off.

As this image shows, you can also choose an augmented reality version, within which you can drill right down to individual bar level.

The clever thing about the app is that it creates that wider social content through Facebook connect and the like, so all your friends know where you are and how much you're caning it!

Flipboard - the "social magazine"

Demand is so high for this new iPad app, that their servers have been unable to cope. At the moment, I've only got as far as the homepage, before I get dumped out and asked to "come back later".

Weirdly, rather than annoying me, this has only served to build the anticipation!




UPDATE - it's now invitation only according to Brand Republic